New cereal bar opens at Grounds for Coffee on Historic 25th Street in Ogden

Saturday , August 26, 2017 - 5:15 AM

MARK SAAL, Standard-Examiner Staff

OGDEN — We’ve all heard the term “serial killer.” But what about a “killer cereal”?

Like, say, Lucky Charms mixed with Fruity Pebbles, featuring a sliced banana add-in and covered in coconut milk.

Or one scoop each of Honey Bunches of Oats, Cookie Crisp and Trix — with sprinkles on top — and a rice milk chaser.

Such killer cereal combinations is the idea behind the new cereal bar at the Grounds for Coffee in downtown Ogden.

Sadie Smith owns the coffee shop at 111 Historic 25th St., and she says she’s been wanting to add a cereal bar for quite some time now — ever since she saw the idea on social media.

“I’ve seen it done in other places, and I thought it was a good idea,” Smith explained between customers. “I’ve wanted to do it for awhile, but couldn’t figure out where to put it.”

Then, about three weeks ago, Smith got married. She knew she’d be moving a lot of the items from the wedding to the store — things like chairs and decorative jars and such — so following the honeymoon, she and some of her employees set about rearranging the store.

“As we were moving stuff around,” Smith recalls, “a bottom shelf was empty and I said, ‘Oh my god, we can do a cereal bar!’ ”

Grounds for Coffee’s cereal bar officially opened Wednesday, Aug. 16. For $2.50, customers can get three scoops of cereal — “And they’re decent-sized scoops,” Smith says — plus their choice of nearly a dozen milks.

“We already had the different milks for the drinks we make,” she said. “So it’s not really a risk adding all this. It just made sense.”

Smith started with five cereals — Lucky Charms, Honey Bunches of Oats, Honey Graham Oh’s, Trix and a granola cereal she’d already been offering. She polled employees and customers to determine their favorite cereals.

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“Trying to pick just five types of cereal, because that’s all you have room for at the time? It was so hard,” she said.

Smith has since added two more cereals — Fruity Pebbles and Cookie Crisp — and hopes to include more in the future.

“We just have to get more jars,” Smith said. “And we might change them up sometimes.”

Customers can have seven kinds of milk on their cereal — whole, skim, half-and-half, soy, rice, coconut or a house-made almond milk. The shop also offers flavored milks such as chocolate, strawberry and toffee.

“Honey Graham Oh’s with toffee milk? Those are my favorites,” Smith said.

The coffee shop is also working on adding toppings like almonds, raisins and bananas for the cereals. It already has rainbow sprinkles that can be added in.

There are also several vegan cereal options, according to Smith.

Smith hasn’t checked her sales figures, but judging from the amount of cereal left in each jar, she estimates the top cereal seller is Honey Bunches of Oats, followed by Fruity Pebbles, and then a tie between Trix and Cookie Crisp.

The cereal bar obviously won’t eclipse the shop’s coffee sales, but Smith says she still believes there’s a market for it. Smith says they sold four bowls of cereal the day the cereal bar opened.

“I think people get excited about cereal — adults do — because it’s nostalgic,” she said. “For me, I have two kids, and we never have more than two kinds of cereal in the house. But here at Grounds for Coffee we have seven different cereals, and we have a nice selection of milks.”

If Smith has one complaint, it’s that customers have been extremely boring thus far in their choices at the new cereal bar. They’re not mixing cereals into exciting new combinations, and they’re just getting plain old regular milk on their plain old regular cereal.

“Here we are mixing it up with different cereal scoops and milks, and everybody else is just boring,” she said. “We sold four bowls of cereal that first day, but every one was just a boring bowl of one kind of cereal, with no flavored milk.”

Contact Mark Saal at 801-625-4272 or msaal@standard.net. Follow him on Twitter at @Saalman. Friend him on Facebook at facebook.com/MarkSaal.

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